Link to this sectionSocial Media Policy#

Link to this sectionOverview 📱#

Ultralytics believes social media is a powerful way to share our mission, connect with our community, and celebrate our progress in AI and open source. This policy ensures all team members represent Ultralytics responsibly, professionally, and in alignment with our Mission & Values.

This policy applies to all employees, contractors, interns, and partners representing Ultralytics — whether on or off duty, and whether using company or personal accounts.

Note

💡 Remember: You represent Ultralytics and our culture. If you're unsure, pause and ask before posting.

Link to this sectionPolicy Updates & Adaptability#

Technology and communication norms evolve quickly. These guidelines are designed to be flexible and may be updated as social platforms, best practices, or company needs change.

Ultralytics reserves the right to modify this policy at any time, for any reason, without prior notice. However, we commit to being transparent about changes — communicating what is changing, why, and when updates will take effect.

Link to this sectionDefinition of Social Media#

This policy applies to any platform where you can share or comment publicly, including but not limited to: LinkedIn, X (Twitter), Instagram, YouTube, Reddit, Facebook, TikTok, Discord, Medium, Substack, blogs, and forums.

Link to this sectionRepresenting Ultralytics Online#

• ✅ Disclose that you work at Ultralytics when relevant
• ✅ Clarify that your opinions are your own. Example: "Views are my own, not those of my employer."
• ✅ Keep your professional profiles up to date
  • We encourage everyone to use the official Ultralytics profile picture and LinkedIn banner provided by the Marketing team
  • While not mandatory, it helps maintain a unified and credible professional image
• ✅ Act in line with Ultralytics' values: Relentless Progress, Strive for Excellence, Actions Not Words, Act with Urgency, and Open Access to All
• ✅ Be factual, clear, and positive in all interactions

Link to this sectionWhat You Can Share#

We encourage you to celebrate Ultralytics' work and community impact. You may share:

• Official Ultralytics blogs, documentation, or updates after they've been published on our website and/or social media channels
• Public press coverage or media mentions
• Partner announcements or collaborations after Ultralytics has shared them
• Open-source highlights, YOLO model releases, and event recaps already visible online
• Personal insights, experiences, or stories — your authenticity strengthens our community

Tip

💬 When in doubt, confirm with the Marketing team before posting.

Link to this sectionWhat You Should Not Share#

To protect Ultralytics, our partners, and our community:

• ❌ Product launches or announcements before the Ultralytics brand does
• ❌ Partner names or clients before official disclosure
• ❌ Comparisons or commentary on competitors
• ❌ Confidential, revenue or financial information (pricing, strategy, or internal docs)
• ❌ Screenshots or snippets from Slack, emails, or internal dashboards
• ❌ Photos or videos of teammates without consent
• ❌ Third-party content (logos, images, text) without permission

Link to this sectionCourses and Revenue-Generating Content#

We encourage sharing knowledge — but Ultralytics' brand must never be monetized without approval.

• ❌ Employees may not create, sell, or promote paid courses, workshops, or tutorials using the Ultralytics name, logo, or content
• ❌ You may not present yourself as an official Ultralytics instructor unless formally authorized
• ✅ You may publish non-commercial educational content (e.g., blog posts, demos, open tutorials) that aligns with our mission
• ✅ Commercial training or partnerships require written approval from your manager and the Marketing team

Link to this sectionBrand Representation and Visual Identity#

• Only official Ultralytics social media accounts may publish on behalf of the company
• Do not create new accounts, pages, or groups using Ultralytics' name or logo
• Avoid posting content that could appear to be an official company statement
• You may reshare official Ultralytics posts once they're published — never before

Link to this sectionConfidentiality and Privacy#

• Protect internal and partner information at all times
• Do not post unreleased product details, contracts, or communications
• Obtain consent before sharing photos or quotes from colleagues
• Remember that even "private" groups can become public

Link to this sectionProfessional Conduct and Tone#

• Be respectful, inclusive, and constructive
• Avoid heated debates or confrontations
• Never vent about internal issues publicly — use internal channels only
• If you spot misinformation or negative commentary, alert the Marketing team rather than responding directly

All interactions should align with our Code of Business Conduct and Ethics.

Link to this sectionSecurity and Access#

• Never reuse your Ultralytics password for social media or third-party tools
• Be cautious when granting apps or integrations permission to access company data
• Report suspicious activity to IT or Marketing immediately

For more information, see our Information Security Management System.

Link to this sectionConnecting with Teammates#

We encourage you to connect with colleagues on social media respectfully. Always follow our communication guidelines.

Link to this sectionIf You're Contacted by the Press#

If journalists, influencers, or media outlets contact you about Ultralytics, do not respond directly. Forward all requests to the Marketing team or message #PR in Slack.

Link to this sectionOur Shared Responsibility#

Every team member shapes how Ultralytics is perceived worldwide. Acting with integrity, professionalism, and respect ensures we continue to earn the trust of our community, partners, and contributors.

Link to this sectionQuick-Reference Table#